e-Rozgaar
Client: Ministry of Information Technology & Telecommunications (MoITT)
Project Scope
Developing brand identity & event communications for the national launch of 'e-Rozgaar Centers', 2024.
Project Overview
Training one million freelancers with cutting-edge digital skills & resources by establishing 10,000 e-Rozgaar Centers across the country, spearheading Pakistan's digital freelancing landscape.
Brand Identity
Legacy: We reviewed the original e-Rozgaar brand, initiated by the Government of Punjab, to maintain its legacy while updating it for a broader, youth-centric target audience (ages 14-32).
Design Choices: Selected Raleway, a Google Family Font, to ensure sustainability & broad access of the brand identity. Utilized the primary insignia within a green card to signify a subtle shift towards a more robust and dynamic chapter in Pakistan's digital saga.
Logo – Final Design
Event Comms
- Main Stage: Backdrop & side panels
- Interior Design: Gallery, pillars, standees
- Registration Desk & Walkway: Design & layout
- Exterior Elements: Outer wall drops & exterior pillars
- Signage: Stickers for parking, directional signs, & streamers
- Media Wall & Digital Panels: Design & implementation
- Event Materials: Lanyards, badges, giveaways
Social Media
Social Media Content: Live updates, posts, tweets, hashtags, & testimonials.
