Animus IO

BNIP

Client: Planning Commission of Pakistan

Project Scope

Create a bold brand identity, compelling campaign messaging, effective social media strategy & designing user-friendly interfaces.

Project Overview

Bridging the gap between academic learning & professional experience for 60,000 young graduates in Pakistan through a comprehensive internship program evaluated at over PKR 150 bn.

Brand Identity

Brand Positioning & Proposition: Clearly defined the brand's mission & value proposition to resonate with the target audience.

Visual & Verbal Identity: Created a vibrant & modern brand identity, including logo, tagline, color palettes, typography, & graphic elements, ensuring alignment with the youth's aspirations & government standards.

Content Creation

Digital Content: Produced a variety of digital content, including picture posts, infographics, short videos, blogs, & short documentaries.

Informational Materials: Designed & developed pitch decks, fact sheets, flyers, case studies, evaluation reports, & user guides.

Strategy

360-Degree Marketing Strategy: Multi-channel strategy focused on digital platforms to reach the primary target audience (ages 18-32).

Social Media Engagement: Managed social media strategies across platforms like Facebook, Twitter, Instagram, & LinkedIn to enhance awareness & engagement.

AI-Driven Insights: Leveraged AI to craft targeted messages & measure the effectiveness of campaigns, making data-informed adjustments to maximize outreach.

BNIP Portal

MoU Signing Ceremony

On-Field

National Launch Event: Organized a high-profile launch event in Islamabad with the Prime Minister of Pakistan as the chief guest.

Provincial Events: Coordinated provincial convening events to welcome selected interns, ensuring media coverage & stakeholder engagement.